Modeling Sustainability for the Cultural Sector
One-day learning conferences
Modelling Sustainability is an innovative business support programme. It has been developed by Yorkshire Culture in partnership and with the kind support of ERDF, Yorkshire Forward, Arts Council England Yorkshire and Sport England Yorkshire.
We are delighted to offer the opportunity of attending three short courses, covering key aspects of the Modelling Sustainability programme. There is no charge for attendance but in order to be eligible your registered office will need to be in an Objective 2 ward (Core or Transitional). If you are not sure whether you are in an Objective 2 ward you can check here.
Up to two people from any one organisation may attend. We have places for up to 80 organisations on each course. In the event of oversubscription, priority will be given to organisations booking onto more than one course.
Details of the short course programme
Marketing for Successful Enterprise Development
Facilitator: Dinah Bennett
3rd December 2007, 10.00 am - 4.00 pm
A good understanding of the tools and techniques of marketing is critical to the success of any venture. This interactive session will help participants to identify the relevant marketing processes appropriated to small enterprises in order that they can offer appropriate diagnosis and support to their clients. Based on the award Winning ‘Hallmarks for successful Business Development’ by David Hall and Dinah Bennett.
The session will include; understanding marketing concepts, selling skills, features and benefits, advertising and promotion.
This project is part funded by the European Union